Privacy Policy

Privacy Policy

Introduction
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website covering lifestyle, travel, money, and home products. We are committed to safeguarding your privacy and complying with UK data protection laws.

Who We Are

• Data controller: [Lifestyle Lounge]

• Registered address: Plymouth, England

• Contact:  lifestyle.choicex@gmail.com

We process personal data under the UK GDPR and Data Protection Act 2018 on the following bases:

• Consent: e.g., newsletter subscriptions, marketing preferences.

• Contract: e.g., account creation, purchases, or service requests.

• Legitimate interests: e.g., website analytics, fraud prevention, improving content.

• Legal obligation: e.g., tax and accounting records.

Information We Collect

• Identifiers: name, email address, postal address, phone number.

• Account data: login details, preferences, saved articles.

• Transactions: order history, payment status (processed via secure third-party providers; we do not store full card details).

• Communications: queries, feedback, survey responses.

• Device and usage data: IP address, browser type, device IDs, pages visited, time on site, referral source.

• Cookies and similar tech: analytics, preferences, and advertising cookies.

How We Use Your Information

• Provide services: create/manage accounts, deliver content, process orders, and customer support.

• Personalise experience: remember preferences, recommend articles/products.

• Communicate: send service updates, newsletters, and offers (with opt-out).

• Improve and secure: analyse performance, debug issues, prevent fraud and abuse.

• Compliance: maintain records and meet legal obligations.

Cookies and Tracking

• Types of cookies:

◦ Strictly necessary (site functionality)

◦ Performance/analytics (e.g., Google Analytics)

◦ Functional (preferences)

◦ Advertising (interest-based ads)

• Controls: You can manage cookies via our cookie banner and your browser settings. Opting out may affect your experience.

Sharing Your Information
We may share personal data with:

• Service providers: hosting, analytics, email delivery, payment processing, customer support.

• Advertising partners: to deliver and measure ads (only with consent where required).

• Professional advisors: legal, accounting, and compliance support.

• Authorities: where required by law or to protect rights, safety, and security.
We require all third parties to process data securely and only for specified purposes.

International Transfers
If we transfer data outside the UK, we use appropriate safeguards:

• UK-approved adequacy decisions or standard contractual clauses.

• Additional technical and organisational measures where necessary.

Data Retention

• We keep personal data only as long as needed:

◦ Account data: retained while your account is active, then deleted or anonymised after 12 months of inactivity.

◦ Transaction records: kept for up to 6 years for legal/tax purposes.

◦ Marketing data: kept until you withdraw consent or unsubscribe.

• We review retention regularly and securely delete data when no longer required.

Your Rights (UK GDPR)

You have the right to:

• Access your personal data.

• Rectify inaccurate or incomplete data.

• Erase data (“right to be forgotten”).

• Restrict or object to processing, including profiling and direct marketing.

• Data portability (receive data in a usable format).

• Withdraw consent at any time (does not affect prior lawful processing).
To exercise rights, contact lifestyle.choicex@gmail.com. We aim to respond within one month.

Security

• Measures: encryption in transit (HTTPS), access controls, regular audits, backups, and staff training.

• Incidents: if a data breach is likely to impact your rights, we will notify you and the ICO where required.

Children’s Privacy
Our site is intended for users aged 18+. We do not knowingly collect data from children. If you believe a child has provided data, contact us to remove it.

Third-Party Links
Our website may link to external sites. We are not responsible for their privacy practices. Review their policies before sharing data.

Marketing Preferences

• You can opt in or out of newsletters and personalised marketing at any time via account settings or the unsubscribe link in emails.

• We only send marketing with your consent or where permitted by law.

Payments
Payments are processed by trusted providers (e.g., Stripe, PayPal). We receive limited transaction data and do not store full card numbers or CVV codes.

User-Generated Content
Comments or reviews you post may be publicly visible. Do not share sensitive personal data in public fields. We may moderate to ensure safety and compliance.

Profiling and Automated Decisions
We may use limited profiling to personalise content and offers. We do not make decisions with legal or similarly significant effects solely by automated means.

How to Complain
If you are unhappy with how we handle your data, contact us first. You can also complain to the Information Commissioner’s Office (ICO): ico.org.uk | 0303 123 1113.

Changes to This Policy
We may update this policy to reflect changes in law or our practices. Updates take effect when posted. Significant changes will be communicated via the site or email.

Contact Us

• Email: lifestyle.choicex@gmail.com

If you’re feeling unsure about privacy online, it’s completely normal. We’ve designed our practices to respect your choices and keep things straightforward.